Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
Quickly create a Google Analytics account and add Google Analytics to your site
Define goals and measure how well your site is achieving them
Track visitors from search engines, pay-per-click advertising, email, and other sources
Discover the pages your visitors view, how long they stay, and where they exit
Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
Identify your best and worst content, and fix poorly performing pages
Improve your site by tracking error pages and broken links
Measure AdWords traffic, position, and e-commerce performance
Manage Google Analytics through the Dashboard
Customize Google Analytics to work more effectively with your site
Capture more accurate information by filtering out internal traffic
Choose the right reports and data, understand them, and act on what you learn
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
Quickly create a Google Analytics account and add Google Analytics to your site
Define goals and measure how well your site is achieving them
Track visitors from search engines, pay-per-click advertising, email, and other sources
Discover the pages your visitors view, how long they stay, and where they exit
Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
Identify your best and worst content, and fix poorly performing pages
Improve your site by tracking error pages and broken links
Measure AdWords traffic, position, and e-commerce performance
Manage Google Analytics through the Dashboard
Customize Google Analytics to work more effectively with your site
Capture more accurate information by filtering out internal traffic
Choose the right reports and data, understand them, and act on what you learn
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether youâ??re new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
Discover exactly how the Google Analytics system works
Learn how to configure the system to measure data most relevant to your business goals
Track online marketing activities, including cost-per-click ads, email, and internal campaigns
Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
Configure Google Analytics to track enterprise data, including multiple domains
Use advanced techniques such as custom variables and CRM integration
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
